Pure Novamed develops wireless visualization solutions for ENT and otolaryngology — built around clinical simplicity, modern workflow, and product-first thinking.
To bring innovative, clinically meaningful technologies to ENT physicians — improving workflow, enhancing patient care, and making advanced tools accessible in everyday practice.
Pure Novamed was founded around a simple principle: the quality of care a physician delivers should never be limited by the complexity or cost of their tools. We identify unmet needs in ENT and otolaryngology, then bring solutions to market that are practical, reliable, and built to fit how clinicians already work.
To become the most trusted platform for innovative, clinically driven medical technologies in ENT — where physicians find the advanced tools they need to deliver better, more efficient, and more confident care.
Every technology we pursue must demonstrate a genuine clinical need. We do not build for novelty — we build for impact. If it does not meaningfully improve how physicians work or how patients are cared for, it does not belong in our portfolio.
Groundbreaking technology only creates value when it is adopted. Our vision is to close the gap between what is technically possible and what is practically usable — delivering solutions that are advanced in capability yet intuitive in everyday clinical use.
We develop alongside the clinicians who use our products, not apart from them. Their insight shapes our decisions — from the first design question to the final product experience — ensuring that what we deliver reflects the real demands of ENT practice.
FREEVIEW is the foundation of what we are building. Our longer-term vision extends beyond a single product — toward a curated portfolio of ENT-focused technologies that collectively raise the standard of care available to physicians and their patients.
A multidisciplinary team of clinicians, engineers, and industry veterans united around a single goal — bringing better tools to ENT practice.
Founder & CEO
Sepideh Nia brings over 20 years of experience in the medical device industry, combining a biomedical engineering background with deep expertise in innovation and commercialization. She founded Pure Novamed to deliver practical, forward-thinking technologies that improve clinical workflows and elevate patient outcomes.
Quality & Regulatory Advisor
Jennifer Mascioli-Tudor is a seasoned quality and regulatory expert with deep experience in medical device compliance, quality management systems, and FDA strategy. She guides companies from early development through successful commercialization.
ENT Surgeon, Clinical Advisor
Dr. Cohen is Managing Partner of the ENT Group of Los Angeles and Vice Chief of Staff at Providence Cedars-Sinai Tarzana Medical Center. He brings frontline clinical perspective to product development, ensuring FREEVIEW meets the real demands of ENT practice.
Sales Director
Jeffrey Sole brings extensive experience in endoscopy and medical device sales, spanning service, repair, and commercial strategy. He drives growth through customer-focused execution and a deep understanding of the clinical purchasing landscape.
We invest in building the next generation of tools that make your workflow better — and in ensuring every solution we bring to market is one that genuinely earns its place in your practice.
Every decision is made with the ENT clinician in mind
Camera, scope, and light — integrated into a single device
Reach out to our team to learn more, request a demo, or discuss how FREEVIEW fits your workflow.
